Real Estate Pop Bys - Ideas For Every Month

What is a Pop By in Real Estate?

A real estate pop by is a simple yet very effective marketing technique that is essentially a real estate goodie bag. Some agents do a pop by every month whereas other agents only do a pop by for holidays. Regardless of how frequently you do a pop by, doing so will help you stay current with past clients while also generating new clients.

Why Pop Bys Matter

One of the main reasons why pop bys are so important is because they help create a sense of trust and credibility with potential clients. In a world where 93% of home buyers start their journey online, it can be easy to forget the value of face-to-face interactions. Showing up in person and taking the time to introduce yourself and your business lets people know that you are serious about what you do and that you are someone they can count on.

Another reason pop-bys matter is because they give you an opportunity to learn more about your community and the people who live there. Sure, you can get some idea of what a community is like by doing research online but there is no substitute for actually interacting with people who live there. If you expand your pop-bys to not only the people in your SOI,  you'll quickly expand your network and get a feel for the type of people who

Finally, pop bys present an excellent opportunity for networking. You cannot always count on people reaching out to you and you never know who you're going to meet when you drop by local businesses or simply stop by someone's house who is your SOI. It could be someone looking to buy or sell a property, someone who knows someone looking to buy or sell a property, or even just a friendly face that you see around town from time to time. No matter who you meet, take the time to chat with them and exchange business cards so that you can stay in touch.

Pop By Ideas For Each Month

January Agent Pop By Ideas

You can have a "new year" themed pop by or have something that is geared towards cold months. Here are some ideas for both options:

• Yearly goal Journal
• Hand sanitizer
• Hot cocoa mix
• S'mores kit

If you include a journal in your pop by, you can create custom stickers to place on the journal or create and print custom journals on Canva. Here is an example journal I created on Canva:

February Agent Pop By Ideas

February has to be the easiest month for pop bys. The stores make it incredibly easy for us to find valentine related candy and treats, all individually wrapped. The obvious choice here is candy and some alternatives are:

• Cookies
• Fudge
• Turn your business card into a heart
• Donuts

March Real Estate Pop By Ideas

For March pop bys, I love incorporating a Saint Patricks Day theme or even a "green theme". March makes it very easy to come up with a tagline for your pop by such as "I'm Lucky". Here are some examples for your March Pop By:

• Chocolate that is wrapped in a foil, making it look like a coin
• Fruit by the foot (green packaging)
• Green apple-flavored candy
• $1 scratch-off lottery tickets

April Real Estate Pop By Ideas

April is a great month for spring-themed pop by gifts. As the weather starts to warm up including plants or home checklists for spring cleaning are great ideas.

• Easter baskets - Fill a basket with some Easter candy and plastic eggs filled with more candy or small prizes. Attach a personalized note wishing your clients a Happy Easter.
• Spring-themed treats - Make or purchase some spring-themed cookies or cupcakes. Add a note thanking your clients for their business.
• Flower seeds - Pick up some packets of flower seeds at the local hardware store. Attach a note letting your clients know that you appreciate them blooming in their new home.

May Agent Pop By Ideas

May is a great time to get your clients thinking about the warmer months ahead, so consider including some gardening items in your basket. Here are some ideas for May Pop bys:

• A small garden trowel or shovel
• A watering can
• Garden gloves
• Seed packets for tomatoes and other warm-weather vegetables

July Agent Pop By Ideas

Having 4th of July leaves an abundance of ideas to choose from. It's especially easy as the stores are always stocked with 4th of July related party supplies.  

• Cupcakes
• Sparklers
• Mini American flags
• BBQ Sauce

August Agent Pop By Ideas

August pop by is a great time to remember the kids who will be headed back to school. This is a great way to show you are not only thinking of your clients but their family as a whole. For back to school pop bys, here are some things to include:

• Smarties
• Small notepads
• Pens, pencils, glue sticks (and other small school supplies)

September Agent Pop By Ideas

I love Football themed pop bys for September. This is a great time to also hand out your agent football schedule magnets with the other items you drop off. Here are some ideas:

• Cookies with team colors
• Packaged snacks that are team colors... ie for an orange team color Cheetos, Reese's, Fanta.
• Mini team flag

October Pop By Ideas

Pop bys for October are generally Halloween themed. If you are the witty type, there are plenty of Halloween related puns to choose from. Here are some ideas for your pop by tags:

• "I will always carve out time for you"
• "Don't be in the dark about real estate... Call me and I will be there in a flash"
• "Don't let real estate spook you... Let me help"

Here are the ideas for October / Halloween items to include in your pop by:

• Flashlight (goes great with the 2nd tag line)
• Candy apple kit
• Mini pumpkin
• Reeses pumpkin chocolate

October pop bys also make for a great time to launch a contest. My favorite contest idea is a pumpkin carving contest. Have the children carve (or paint) a pumpkin. The parents then post on social media, tagging you.

You can then randomly draw a winner and give a gift card or Halloween themed price away.

November Pop By Ideas

I love doing fall-themed pop bys for November. I will usually do it the week of Thanksgiving and usually, this is my largest pop by of the year. Here are some ideas for your November or Thanksgiving agent pop by:

• Pumpkin pie (I create a label on Canva to place over the store label)
• Pumpkin spice coffee kit
• Cheese popcorn
• Carmel popcorn
• Pumpkin bread

December Pop By Ideas

For my December pop bys, I usually spend the most time chatting with my past clients and SOI. This is a great time to chat about the year ahead and rekindle connections that may have slipped away throughout the year. The theme for my December agent pop bys is arts & crafts.

With the kids being home from school, and excited about the holiday, the parents always appreciate something to keep them busy. Here are some craft ideas:

• Ornament making kit
• Gingerbread house kit
• Homemade cookies and other baked goods (I stay away from store-bought for December)
• Gift wrapping supplies

Tags For Real Estate Pop By

For every pop by, be sure to include a tag or sticker that has your information on it. To start, you can always use your business card but I do recommend eventually having theme-specific tags or stickers.

You can purchase pop by tags online or use a service like Canva to design and print the tag. Here is an example pop by sticker I created on Canva:

Pop By Ideas For Holidays

Halloween Pop by Ideas

Halloween is a great time to include candy bags, stickers, and more.

• Pumpkin Carving kit
• Glow Sticks
• Halloween Candy Bags
• Caramel Apples
• Halloween-Themed Stickers

Stickers can be used as a fun way to increase brand awareness. The stickers can be placed on anything from pumpkins, to candy bags, and more!