7 Ways to Optimize Your Real Estate Agent Website For More Leads

If you want to dominate the online real estate market, you need to make sure your website is up to par. In today's day and age, first impressions are everything—and your website is often the first introduction a potential customer has to your business. With that in mind, here are seven essential design elements your real estate agent website needs if you want to stay ahead of the competition.

A Mobile-Friendly Design

In today's world, more and more people are using their phones and tablets to browse the internet. . In fact, over 60% of all internet traffic now comes from mobile devices!

As for real estate agents, in particular, my agent carrot site has 80% of visitors viewing on mobile...

agent carrot site

What does that mean for you? It means that if your site isn’t mobile-friendly, you’re missing out on a ton of traffic (and potential leads).

It also means that Google won't rank sites that aren’t mobile-friendly. In other words, if your site isn’t optimized for mobile, your site will be lower in the search results

To avoid this, you need to make sure your site is “responsive.” That means it should adjust to fit any screen size, whether it’s a phone, tablet, or desktop computer.

real estate agent mobile website

If you are wondering if your site is mobile-friendly, head over to Google Mobile-Friendly Test to find out!

An Intuitive Navigation Menu

Your navigation menu is one of the most important elements of your website—it's what allows users to find what they're looking for (and what tells them where they are on your site). Keep it simple and easy to use; drop-down menus are a great way to give the navigation menus a clean look.

Pages I recommend having in the navigation menu:

  • How it Works
  • About us
  • Reviews
  • Links to your social media profiles

When thinking about which order to list your pages, think about it from a prospect's mind...

First, they want to know how you conduct business (how it works) to ensure its a fit for what they are looking for.

Once they determine there is alignment, they want to know about you and see if there is a personal connection.

Finally, they want to confirm their intuition is correct (you are a good agent for them) so they head over to reviews to see what others think...

Bingo, they submit an inquiry.

High-Quality Images and Videos

People are visual creatures—which means that high-quality images and videos are essential for keeping them engaged with your site. To boost your authority, you want to ensure all photos are local.

Canva has thousands of photos to choose from and there won't be a problem finding photos for your local city or town.  

I also recommend adding some personal photos of you either conducting business or even doing a hobby you enjoy.

Build connections through your photos.

A Clean, Minimalist Design

When it comes to web design, less is definitely more. A clean, minimalist design will help potential customers focus on what's important: your services & credibility. Get rid of anything that isn't absolutely essential, and make sure everything is easy on the eyes.

IDX Integration

If you want people to be able to search for listings on your site, you need to have IDX (Internet Data Exchange) integration. This will allow you to pull listing information from MLS databases and display it on your site in an easily searchable format.

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A Built-In Blog

A blog is a great way to show off your expert knowledge of the real estate market—and drive traffic to your site through SEO keywords. Make sure your blog is well-written, informative, and updated regularly; once per week is a good goal to aim for.

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The goal of the blog is to generate leads by creating content answering and educating what buyers and sellers are searching. Your blog can also include local information, providing a resource for locals to learn more about things to do, restaurants, and the lifestyle of living in your city.

Lead Capture Forms

If you're going to convert website visitors into leads (and ultimately clients), you need lead capture forms placed in the right locations on your website—including on your contact page, listing pages, blog pages, etc. Make sure the forms are short and easy to fill out; no one wants to spend 10 minutes filling out a form just so they can get in touch with you!


If you want to dominate the online real estate market, you need to make sure your website has these seven essential design elements. From a mobile-friendly design to lead capture forms, these elements will help you stay ahead of the competition and attract potential customers who are ready to do business with you!

If you want an out-of-the-box solution, check out Carrot.com agent websites!

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